This guide explains all practical ways to get internet in Italy , including airport SIM cards, local mobile operators, eSIMs, pocket WiFi rentals, and free public WiFi. You’ll also learn which option makes the most sense depending on your trip length, budget, and device compatibility.
Internet Options for Travelers in Italy: Quick Overview
Travelers in Italy can choose between several internet options, each suited to different travel styles, budgets, and device types. Below is a quick overview of the most common ways to get online during your trip.
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Physical SIM Cards (Airport or City Stores)
Local Italian SIM cards offer large data allowances and good nationwide coverage. Airport SIMs are convenient but more expensive, while city-center stores provide much better value if you can wait. -
eSIM (Digital SIM for Compatible Phones)
eSIMs are the fastest and easiest option for most travelers. There’s no physical card, no paperwork, and no store visit. Activation is done online, and your connection works as soon as you land. -
Pocket WiFi Rentals
Pocket WiFi devices create a personal WiFi network and are ideal for families or groups with multiple devices. They require daily charging and are usually more expensive for solo travelers. -
Free Public WiFi
Available at airports, hotels, cafés, and train stations. Useful for short sessions, but often unreliable, slow, and not secure enough for heavy or continuous use. -
International Roaming
The most convenient but also the most expensive option. Daily roaming fees can add up quickly and are rarely cost-effective for trips longer than a day or two.
Each option has its pros and cons. In the sections below, we’ll explain how each one works in Italy, what it costs, and which type of traveler it’s best for.
Need data in Italy? Get an eSIM!
Choose the perfect data plan for your trip
Buying a Physical SIM Card in Italy
A physical prepaid SIM card remains a popular option for travelers who want large data allowances at lower prices. You’ll need an unlocked phone and your passport for registration.
Buying a SIM Card at Italian Airports
Airport SIM cards are convenient but significantly more expensive than city-center options.
At major airports, you’ll typically find kiosks from TIM, Vodafone, and WindTre in arrival halls. Plans are designed for tourists and often include activation fees.
Average airport pricing (2026):
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€30–€60 for 15–30GB
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Validity: 30 days
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Setup time: 10–20 minutes
Airport SIM cards are suitable if you need instant connectivity, but they offer poor value compared to local stores.
Buying a SIM Card from Local Mobile Stores
Local operator stores offer much better value and more flexible plans. You’ll find official shops throughout city centers.
Typical local store pricing:
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€15–€25 for 100–300GB
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30-day validity
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Better EU roaming allowances
Registration requires a passport, and setup usually takes 10–15 minutes. Cash payment is recommended to avoid auto-renewals.
Local SIM cards are ideal for long stays, digital nomads, or travelers who need very large data volumes.
Using an eSIM in Italy (Fastest and Most Convenient Option)
For most modern travelers, eSIM is the easiest and most flexible way to get internet in Italy. There’s no physical SIM card, no paperwork, and no store visits.
If your phone supports eSIM (iPhone XS and newer, most Google Pixel models, and many recent Android devices), you can activate your internet plan before landing.
Roafly eSIM for Italy
Roafly offers dedicated Italy eSIM plans that connect directly to Vodafone and Wind, ensuring strong nationwide coverage across cities and tourist regions.
Key advantages of Roafly eSIM:
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No ID verification required
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Instant activation
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Data-only plans optimized for travelers
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Mobile hotspot supported
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Works immediately upon landing
Available Italy eSIM plans (USD):
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1GB / 7 Days – $3.90
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2GB / 15 Days – $5.50
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3GB / 30 Days – $7.50
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5GB / 30 Days – $9.90
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10GB / 30 Days – $13.90
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20GB / 30 Days – $20.00
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50GB / 30 Days – $34.90
These plans are ideal for navigation, messaging, video calls, and social media use throughout Italy.
Need data in Italy? Get an eSIM!
Choose the perfect data plan for your trip
Roafly eSIM works especially well for travelers visiting multiple Italian cities or combining Italy with other European destinations, as it removes the need to switch SIM cards or visit local stores in each location.
If you want a deeper comparison and a full breakdown of plans, you can also check our best eSIM for Italy guide, where we compare different use cases and explain which option works best for different types of travelers. You can learn more on the Italy eSIM page before your trip and install the eSIM in minutes.
Pocket WiFi Rentals in Italy
Pocket WiFi devices create a personal WiFi network that multiple devices can connect to. This option is popular with families or groups.
How Pocket WiFi Works
You rent a small portable router that connects to Italian mobile networks. The device stays with you and must be charged daily.
Typical pricing:
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$6–$10 per day for limited data
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$10–$15 per day for unlimited plans
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Weekly rentals around $50
Airport Pickup vs Hotel Delivery
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Airport pickup: Convenient but often includes extra fees and limited availability
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Hotel delivery: Usually cheaper and more reliable if booked in advance
Pocket WiFi is practical for groups but less cost-effective for solo travelers compared to eSIM options.
Free WiFi in Italy: What You Can Expect
Free WiFi is widely available in Italy, especially in major cities and transport hubs. While useful for short sessions, it should not be your only connectivity solution.
Free WiFi at Italian Airports
Most international airports in Italy provide free WiFi:
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Rome Fiumicino (FCO): Free and unlimited across terminals
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Milan Malpensa (MXP): Free WiFi with good speeds during off-peak hours
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Venice Marco Polo (VCE): Free access throughout the airport
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Naples (NAP): Free WiFi for several hours per device
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Bologna (BLQ): Access via regional public WiFi network
Airport WiFi is convenient for quick tasks like messaging or checking transport, but speeds often slow down during peak arrival hours.
Public WiFi in Cities and Cafés
In cities like Rome, Milan, Florence, and Venice, free WiFi is available in:
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Hotels and hostels
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Cafés and restaurants
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Train stations (Roma Termini, Milano Centrale)
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Public squares using regional networks like “WiFi Italia”
While helpful, public WiFi networks can be slow and unsecured. For navigation, uploads, or work-related tasks, a personal internet solution is strongly recommended.
International Roaming from Your Home Carrier
International roaming is the least recommended option due to high daily fees.
Typical pricing from non-EU carriers:
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$10–$15 per day
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Speed caps may apply
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Unexpected charges are common
Roaming can quickly exceed $100 for a short trip, making it unsuitable for most travelers.
Coverage and Network Quality in Italy
Italy has excellent mobile infrastructure:
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4G coverage nationwide
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5G available in major cities
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Reliable service on trains and highways
Vodafone and Wind provide strong performance in urban and tourist areas. Remote mountain regions may experience slower speeds, regardless of provider.
Best Internet Option for Different Travel Styles
Short trips (1–5 days):
Roafly eSIM or free WiFi + light data plan
City hopping or multi-region travel:
Roafly eSIM for consistent coverage and instant setup
Long stays (30+ days):
Local physical SIM from city stores
Families or groups:
Pocket WiFi if multiple devices are used simultaneously
Final Tips Before You Choose
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Avoid buying SIM cards at airports unless necessary
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Test your connection before leaving a store
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Download maps and travel apps in advance
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Use an eSIM if you want zero hassle and instant connectivity
Final Recommendation
For most travelers visiting Italy in 2025, using a Roafly Italy eSIM offers the best balance of price, convenience, and coverage, especially if you want to stay connected immediately after landing.
Check the latest Italy eSIM packages before your trip and activate your connection in minutes.